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Profit Beyond Displays
We live in an era where many products and services appear to be the same and of equal value. This is especially true in the realm of AV, IT, and digital signage. This begs the question of how to stand out in a “world of sameness” and still make a profit. In this seminar we will explore the problem of commoditization and identify the elements leading up to it. We will confront the problems and suggest ways to address them. We will show the importance of adding value and discuss the Three Opportunity Phases of selling through understanding, collaboration, and problem solving. We will demonstrate how selling peripherals as a part of the original sale will not only provide added value to the customer but added profit for your company.

Presenter: Alan C. Brawn - CTS, DSCE, DSDE, DSNE, DCME, DSSP. ISF-C
Alan C. Brawn is a principal of Brawn Consulting, an AV and digital signage business consulting and outsourced services firm with national exposure to major manufacturers, distributors, integrators, and associations in the industry. Alan is an industry veteran and a recognized author for leading industry publications. Alan is an Imaging Science Foundation fellow. He holds InfoComm CTS certification and is a senior faculty member. Brawn was awarded the InfoComm Fred Dixon Lifetime Achievement in AV Education in 2015. He is a founder and past Chairman of the Digital Signage Federation and Legacy Award Recipient and in 2018 the DSF Excellence in Education Award was named after him. He is also the co-director of the Digital Signage Experts Group certifying digital signage professionals around the globe.
Length: 1 hour
CTS Value: 1 CTS RU

Dec 18, 2019 01:00 PM in Central Time (US and Canada)

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