We have all experienced the dwindling margins on the hardware that we sell. We have to sell more to make the same amount of revenue. For pro AV integrators to be successful (i.e. profitable) they must add value beyond the confines of something that can be delivered in a “box”. One way to do this is to provide managed services to your clients. In this seminar we will define managed services in pro AV and explore the applications that are a natural fit for these outsourced services. The course speaks about differentiation, sustainability, and profitability.
About the Presenter:
Alan C. Brawn is a principal of Brawn Consulting, an AV and digital signage business consulting and outsourced services firm with national exposure to major manufacturers, distributors, integrators, and associations in the industry. Alan is an industry veteran and a recognized author for leading industry publications. Alan is an Imaging Science Foundation fellow. He holds InfoComm CTS certification and is a senior faculty member. Brawn was awarded the InfoComm Fred Dixon Lifetime Achievement in AV Education in 2015. He is a founder and past Chairman of the Digital Signage Federation and Legacy Award Recipient and in 2018 the DSF Excellence in Education Award was named after him. He is also the co-director of the Digital Signage Experts Group certifying digital signage professionals around the globe.
CTS Value: 1 CTS RU