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Positioning and Selling dvLED
When those in the commercial AV and digital signage industries think displays, we automatically think of a projector or flat panel. However, over the last few years, we have seen the emergence of what was once considered a fringe technology leapfrog into the mainstream. Direct view LED displays, both indoor and outdoor, have brought with them a new dimension in viewing for a variety of applications. They provide seamless images and feature high brightness and vivid colors with high contrast, that take size and impact to the next level. To understand direct view LED displays, we will explore the history of LEDs, how they operate, and specifications that are important in selecting, specifying, and selling direct view LED displays.

About the presenter:
Jonathan Brawn is a principal of Brawn Consulting, an audiovisual and digital signage consulting, educational development, and marketing firm with national exposure to major manufacturers, distributors, and integrators in the commercial audiovisual and digital signage industries. Jonathan has extensive experience in AV and digital signage systems design and integration, as well as expertise in the development of educational programs. Before joining Brawn Consulting, Jonathan was Director of Technical Services for Visual Appliances and he successfully ran his own design/build group, Brawn & Associates. Jonathan holds CTS certification and is on the senior faculty at InfoComm. He received the InfoComm 2012 Young AV Professional award. Jonathan’s work in industry standards is extensive having sat on the InfoComm PISCR (Projected Image System Contrast Ratio) task group, helping develop the industry ANSI standard for system contrast. He is currently the moderator of ISCR creating the contrast ratio standard for commercial displays.

Aug 19, 2020 01:00 PM in Central Time (US and Canada)

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